List the platforms you currently use, see how they match with the platforms that your target audience prefers, and analyze where you can achieve the best results

There are many different types and approaches to digital marketing, each with their own advantages. Some of the main types include:

• Search engine optimisation (SEO)
• Pay-per-click (PPC) – Google Ads, Bing Advertising, Facebook Ads
• Social media marketing
• Content marketing
• Display advertising
• Native advertising

Facebook? Aim for once a day and definitely no less than 3 times a week.
Instagram? Once or twice a day.
LinkedIn? At least twice a week and no more than once per day.
Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

When it comes to blogging, you should definitely be thinking of weekly posts rather than monthly posts. In fact, we recommend 1-2 blog posts each week.

Definitely! There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.